VIRAL VIDEO video video video

The viral marketing campaign has kicked off for Apatow's "Funny People".
This first set finds Jason Schwartzman's character starring in a sitcom teaching some ragamuffin youths in an english high school class.
Not a ton of laughs but the people behind this campaign have done a superb job of making this seem so real.
The NBC website is awesome, I wonder if I can really order the first season?